Online PR: search engine marketing and search engine optimization alone are enough not more NETBOOSTER (FR0000079683 – ALNBT, NBANBPM05102008) – targeted online queries are a simple and popular method to get a picture of business partners, suppliers, or customers. Also about some old acquaintances can some through a search engine query will find out. But not always, what to read on the Internet, equivalent to what you would like to read about themselves. Through professional and targeted communication can the image that outsiders get by researching online, get close to the desired image. “Current discussions about character assassination campaigns on the Internet are an example,” Gilles Bourdin, Managing Director of NetBooster Agency of Germany. “To proceed against slander is lengthy in most cases – a good reputation is quickly destroyed.” Similar problems have also watch manufacturer, because your products with an unprecedented boldness of forgers are offered aggressively positioned in the Web. Often placed Counterfeiting shops with brand and product names better than the trade mark owner himself, who have no chance with their Flash-based glossy Web sites against the Agile Web pirates. In addition to the initiation of legal action, sufferers have also the possibility to push unwanted entries through positive and well addressed online press releases in the background.

Especially if the website due to technical reasons, not for search engines, you can optimize such measures can make quickly and lastingly to remedy. Online PR should not only be applied to prevent image damage or other threats from the Internet. The opportunities offered by online communication, sense using the existing tools, are great. The range “can be extended in General, and in all communications activities through the possibilities of online rankings strong”, reported Bourdin. “The most important distribution is the search engine, which search mechanisms you can take advantage.” Also the effects of online PR measures could be very good measure. In addition to increased visibility with own content outside its own website can be strengthened sustainable also his popularity with quality link from the press releases thanks to targeted online-PR. NetBooster provides a greater increasing demand for SEO-PR. “Many of our customers rely now on our SEO-PR coupled with other online marketing activities and appreciate the positive effects”, so Bourdin.

“If you know how to be actively online represents, you can look left the results of online searches.” NETBOOSTER: NetBooster was founded in 1998 and is a group of Internet marketing with specialization in the area of online marketing. NetBooster Agency provides its customers comprehensive and specialized expertise in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, search engine marketing, affiliate, media sales, data marketing and electronic CRM, Trafficerzeugung, online-media creation and strategic consulting. The Department “ReactivPub” is a performance-based affiliate marketing platform. The pro forma sales in 2007 amounted to EUR 38.3 million and to 2006 increased to 159 percent in comparison. NetBooster has offices in France, UK, Germany, Spain, Finland, Italy and the Philippines. The group is headed by Pascal Chevalier and Stephane Darracq and employs 225 people.