How you your press release write online so that journalists can read and do online press work today belongs to the standard in the Public Relations. This shall apply to the online area some peculiarities that the communications consultant Rico Thore Huddles from Berlin in the form of 10 practical tips presents. 1. Select the appropriate communication channel! If online, then right! No online editor has time and inclination to type long text passages by fax press releases. Also on links it clicks on the paper so badly.

If you specifically send your press release an online medium, then only digitally and via email. Together with attached images, graphics, and any quotes they provide as a useful package of materials the editor. 2. write the journalists personally! One particularly addressed E-Mail is more read than a general newsletter. If you know the journalists or have already worked with him, you enter text with a personal touch in the E-Mail, before you get to the actual press release.

This creates a confidential communication base. If you need to research the names only, use journalist database as free of news but paid services such as master in addition to the data on the Web site of the medium. Or you can create a targeted press mailing list. Important: When you send to a distribution list, then include the other addressees of the distributor not in the CC field, but in the BCC field. Anyone’s who’s still in their distribution. 3. choose a meaningful subject line! The subject line is the most important and most striking line of an email. Therefore: Use this valuable space for your central message. Innovation, a new study or a relevant event, you write something in the subject line that whets the appetite for more. 4. paste your press release directly as text! Your message should be in simple text format in the text box of the email, since she can be scanned so quickly from the preview window of the reader.