Testing bells
Landing pages are also widely used by marketing executives to ‘test’ promotional campaigns, prior to market launch. So prepare different ads and different landing pages and launch a promotional campaign to different groups of consumers or prospects, leading to each group to a different landing page to check sales conversion each. Then get the best ratio is to be launched in promoting a large scale.
Published in accordance Anne Holland MarketingSherpa.com, ’60 of professionals in the e-mail marketing respondents prefer to test your marketing campaigns using split testing A / B on the landing pages. Source: 3.637 Marketers Reveal Which Email Tests Worked Best