More than 10 million downloads have been made since the recently published App iTunes store, according to Apple. The company also asserts that the amount of software has already increased since the premiere of the store last Thursday, about 500 applications to more than 800. Of these, roughly 90 percent said cost less than 10 dollars, including 200 free as AIM and remotes. The company so far has not said how many downloads have been free software, or which are the most popular categories.