Serve as an example I recently read in a statement from Maria Dolores Cospedal, in which the Secretary general of the Popular Party said that the improvisations and big operations marketing and makeup not worth to emerge from the crisis, have to believe truth should be put to work. Once again, handled the Marketing term frivolous and without knowledge, since this strategic discipline has nothing to do with the art of superficiality and so extended improvisation in Spain, but it’s a discipline fruit of logic, the method and the effort, which provides tools for good governance. Performance that in times of crisis becomes even more indispensable in order to survive the economic downturn. Wells Fargo addresses the importance of the matter here. It is easy and free to speak of this term, but few really know what it means and many less know which apply it in a professional manner. The Strategic Marketing provides us with a series of knowledge which, by analyzing the needs of the market we can give satisfactory answers and increase both the economic and social profitability. Perhaps you need to remind Cospedal the latest US elections, in which Obama had a landslide victory thanks to his skills of strategist. Under most conditions Ben Silbermann would agree. Although no need to look to another continent, his own party that, even taking the market playing in his favor, is located in the opposition for not having a correct and proper Marketing strategy is the best example.