Telemarketing, also called telephone marketing is a different form of direct marketing and which differs from other methods or forms by the use of a means of communication (phone) to contact customers, with the same single purpose, which is the market. Although this type of marketing has a specific use, also is given another utility that not always the main reason is the direct sale. It is used for the training of statistics about positioning both both companies and products or services that will be later improved and offered with higher quality or better efficiency. FACILITIES: Names of potential or future customers that we will carry out the telemarketing can be relatively easily from the phonebooks primarily, Internet search engines or directories, in the purchase of any database on any public list, some television warning, radio or graphic, of recommendation etc. The previous classification of qualifying is very important and necessary, it it categorizes your potential or future clients and will include them in different lists, already inside; and this classification conforms to certain parameters that have to be assessed and compared with each other in order to form a final list that establishes the priority and the order in which we will carry out the telemarketin. These parameters are based on simple but defining words that will serve to shape such a list trying to differentiate between potential customers and determine which are favourable or more interesting each other. Career: very important items and something to keep in mind, the trajectory of a company.

Solvency: I refer specifically to its solidity as a company. Volume of purchase: A significant data, if a company sells many is therefore very good buyer. Presence in the market: is good to know that portion of the market occupies, either by volume or by geographic area, this is a fact, that joined the others, it will determine the importance of the future client.