conceptbakery and Ravensburger Cologne work successfully together, June 18, 2013: the company Ravensburger, leading provider of puzzles, games and products of employment in Europe and one of the leading providers of children’s and youth books in German-speaking countries, makes its products in future regularly by the customers through its paces test. The task consisted in the development of a long-term digital and multichannel platform on the prospects and customers become product testers. So you can evaluate individual products, evaluate, and share personal opinions with the community. These opinions to help other consumers in their purchase decisions. In addition, users with especially good test reports and constructive feedback as a VIP can qualify tester. In this way selected customers can now experience the Ravensburger products of tomorrow in the form of prototypes and even actively with. For the platform, online, mobile and social media components were developed and linked together.

As a result, the Ravensburger product review lounge is both on a microsite both on the Facebook page ravensburger accessible. Thanks to “responsive design”, a cross-platform gaming experience on different devices is ensured. The successful launch of the platform in the form of access numbers and registrations has already shown after a few days, that this concept strikes the nerve of the target group. On the agency side, DARA has maintained since always the mark of Ravensburger Schneider (idea development and conception). Development and implementation undertaken by Christopher Egger (development) and Vanessa Wronna (design). About conceptbakery the conceptbakery GmbH & co.

KG bakes since 2002 no buns, but alternative marketing strategies, how viral, Word of mouth and social media marketing. Customers include among other renowned brands such as the DEVK Karstadt, Royal Caribbean International, the Ravensburger game publisher, but also many small and medium-sized companies. Ravensburger Ravensburger is leading provider of puzzles, games and products of employment in Europe and one of the leading providers of children’s and youth books in German-speaking countries. The blue triangle is one of the most prestigious trade marks in Germany. The program includes approximately 8,000 different products (including all country-specific issues) that are sold worldwide and manufactured 90%.