The seven commandments of Marketing the classic book by Stan Rapp and Chuck Martin recommends forgetting the concepts of old and new economy because the only one that matters is the real, and that is the economy of the future network. Stan Rapp, co-author of the trilogy MaxiMarketing, and Chuck Martin, author of Net Future, are authors of a classic that combines the fundamentals of marketing with the reality of the digital economy. Max-e – Marketing in the Net Future (did McGraw-Hill? 2001), gives guidelines which, according to both, are needed to exploit opportunities and avoid risks in the fast-paced climate of change. The dynamics of electronic business requires a new kind of bond between the company and its clients, between the company and all the parties involved, the perception of the brand and the brand experience and up between the company and its competitors. It is not easy to forge these new connections. The deep mode in that the Internet affects the way modern society works is destined to change the marketing with the same depth. The new marketing It should be structured around strategies, communications and creative interactions that add value for the client and also the results of the company. These strategies are supported by what the authors called the seven commandments of Max-e – Marketing: 1.

Use what you know to give impetus to what makes. Everything that you do should serve to increase what they know. One of the most important assets of any company is the information obtained through the interaction both inside and outside the network with their customers. In this new economy the difference between success and failure can be conditioned by what you know and how you use to achieve what you need to know. 2. Remove the difference between product and service.