” Representative sign – a graphic symbol, unique and easy to remember. ‘Seen once it is able to truly absorb into our consciousness as accurate aphorism. Representative sign declares in the world market sales and consumption of who he represents, while protecting its commercial, professional and creative interests. Development of representational symbolism companies and organizations connected with a huge pre-analytical work of the designer-designer, and for the symbols of St Petersburg style to preserve the special culture and spirituality St. Petersburg. ” Therefore, an important aspect of an integrated approach to education and training of students of St.

Petersburg is a deep reverence for the historical and national traditions of the great city on the Neva. Rate “Analytical Design” designed for students who study the “Design”, “Art Education”, “Advertising”, etc., is intended to help solve above mentioned problems. In addition to studying theoretical material students are two types of workshop, one of which involves getting practical skills for future designers on the basis of firm D’EME-Center” and in the workplace in the leading workshops in St. Petersburg. To cooperate in this program are invited leading art academy of St. Petersburg, such as the St. Petersburg State Academic Institute of Painting, Sculpture and Architecture. IE Repin St.

Petersburg Art and Industry Academy. AL Stieglitz, International Academy of Business. Participate in real projects increases student motivation for learning and self-learning and allows you to discover their individual creative potential. Performance and effectiveness of contemporary designer depends on the use of information and communication technologies. Fast decision decision on the selection of the optimal software environment and technical equipment for the task, correct use of communication tools confirms the professional level in interaction with customers. The training course “Analytical design” students should – be able to: solve the problem-oriented research, artistic and creative work in design in order to improve organization’s image, develop design methodologies in the design, develop a project idea based on a conceptual creative approach to solving design problems, to put art and creative tasks and offer their solutions through mutual professional integration; to use computer technology in publishing, to use modern information and communication technologies – to own: methods creative process of design, methods of execution of search designs, making the design of composite objects; creativity skills in computer graphic design to work with designers of different spheres. Acquired during the course of the analytical design students the knowledge, skills and abilities can be used in the practice of the designer, a specialist in advertising, public relations and other related areas. Participation of students in real projects and industrial orders allowing them to graduation to get experience working with designers, technology, manufacturing, as well as experience working with clients in leading design studios and art-design bureau in St. Petersburg. Sources: Edward R. Tufte, Visual explanations: Images and Quantities, Evidence and Narrative Alexander Nevsky”