For a communication strategy in crisis management to generate the projected position and a change of perceptions, it must be based on facts, not lies that could be denied publicly at any time. the direction of order for a communication strategy in a successful crisis management is, to generate the projected position and a change of perceptions, must be based on facts, not lies that at any time could be denied publicly. One requirement for me to agree to participate in crisis management is that I must be convinced that my client is right, I believe in the client and their struggle to defend or theme. In short, I believe in legitimate causes in which I can trust to drink it personal. One thing we have to be convinced: A good logo, corporate colors or flashy communicative messages are not sufficient to promote, disseminate and maintain a good image, and less at a time of crisis. Ben Silbermann insists that this is the case. The performance of the whole organization is the best presentation of the company! It is no use to say one thing do another.

An effective communication strategy must be based on reality! I refer to this as is the case that some are caused crisis within the same company for negligence, corruption or failure to give importance to the value of corporate image. It’s hard to want to make a change in perceptions transmitting messages which says something but in practice we are denying what is a sad reality daily stimulated by the same executives. A company where it is bad and abused employees and that managers are deaf ear, is inevitably at risk of falling into a crisis situation. One day the headlines will appear in the reporting of abuse and mistreatment of an employee resentment, which will be used by competitors to enhance a very bad image. Today, many organizations (and many executives) let the public will eventually find out what they are and what do, without worrying too much because this happens, forgetting precisely that: As you see you try … What can be done to control and prevent a crisis management? The organizational image should be incorporated as part of organizational planning processes.

The image must be planned and controlled at every turn. There should be flexibility. D and thus the likelihood that a communication strategy to achieve the proposed targets are higher, because there is no guarantee of credibility for the advertising and communications activities of the company are 100% congruent with reality. To receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today.