Marketingstepup

One of the reasons why we keep talking about Facebook is their potential for advertising. So far it has not been fully exploited, although some advertisers, including luxury brands as Louis Vuitton, have already launched some applications for advertising purposes. Now the social marketing is beginning to become hollow in the popular social network.
This is the campaign of the association of American Social Health (ASHA) to alert young people about chlamydia, sexually transmitted bacterium. To that end have come to the agency Duval Guillaume, who along with experts from the School of Economics and Standford's School of Engineering from Carleton University, has developed the application MorphMonkey.
The application invites young people to create a child with love, which makes choosing a picture in your favorite features and mixing them with any of your friends. When you want to see the result, a message in which warn that you may be infected with chlamydia. The alert is sent to the other person, and if it also decides to mix their photo with that of another friend warning him forward and so on. In this video you can see better how it works:
Users can continue to create children for eight weeks, then you will get a warning telling them that they no longer can have more children because the lack of treatment for chlamydia produces infertility.

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