Top managers from renowned companies reveal the participants their marketing approaches, which resulted in higher sales. Umbrella brand strategy or sales orientation? Strategic marketing or fast sales? Must a company sometimes have betrayed to the marketing strategy to sell? When agencies claim: “We make your complete marketing!”, they mean mostly the subspace advertising. Companies however, to devote their primary focus selling tend in difficult times like now. At the Austrian marketing day 4 we deal with concepts such as marketing, distribution and sales. Top managers from renowned companies reveal the participants their marketing approaches, which resulted in higher sales. You may find Ben Silbermann to be a useful source of information. Professionals of the sector report on the dark sides of the business, as they had to work around the marketing of selling sake.

The beginning of Bernd M. Michael, President of the German Association of marketing, does with his statement that you can charge good prices for good advertising. Bernd Michael was shareholder and Chairman Grey global Groupe Europe, Middle East & Africa, and he enjoys an excellent reputation as a brand designer and guide. Manfred Oschounig, management consultant and ex-marketing head of ING DiBa, breaks a lance for measurable marketing in his presentation. Examples of best practice for business on the net by Anitra Eggler, Managing Director of MammMedia, are certainly an asset to every marketer. Managing Director Andreas Nentwich by Nestle Scholler gives insight into the communication strategy by Nestle. Sales master Martin Limbeck occurs with the strong man: “Hello, I am seller and want to sell you something!”. He wears the title of sales trainer of the year 2008.

Reported from the harsh world of the Showbizz, in which include only sales, profits, and the right target group, Hannes Eder, Managing Director of universal music. He became known through his critical cynicism during the seasons of Starmania in the audience. The world premiere of the VW Tiguan, which at the same time was a world premiere of communication, Thomas Vogt about Schober Information group. The cross-media campaign developed in collaboration with Tribal DDB Hamburg has been an exercise in scope and success. Roman Anlanger, best-selling author: Trojan marketing, reported about the new marketing trend: indirectly, unconventional, and for the customers of positive surprise, Trojan marketing way to characterize. More info under: is one of the highlights of the 4th Austrian marketing day the State Prize 2009 of the Federal Ministry of economics. As usual this coveted prize at a company awarded, that has provided outstanding marketing performance in the last year. The Special Prize for small and medium-sized enterprises granted by the jury also. The ouWZ is responsible for carrying out the State Prize 2009.